New Year, New Philosophy, New Ambitions

So I’ve been reading a whole lot recently on the topic of New Years Resolutions. Self-help tips on how take what you always say you’r going to do and make this the year that you actually do it. I’ve also been doing a lot of thinking. Thinking about how perfectly I fit into that stereotype. How consistently I spent sleepless nights pondering what I need to do to improve my life and how I plan to go about doing so. How continually dissatisfied I am with myself from a number of different angles and how comedically I vowe each and every year to do something about it. Well my reader (I use the singular tense because I literally know theres only one of you, sup Dave?) this year, in the beginning, is like any other year. Filled with promise, resolution, goals, and a determination to reach those goals. The true question is, where will I be at this time next year? Blogging about how happy I am that I got my life in shape, or simply reaffirming this all to steady pattern?

So where will I begin? Well, no place better to start than right here. My Website, My Blog, and the internet in general. In 2009 I plan to finally make something out of the iVaughn.com Freelance Web Development FIrm. This means a better separation between Vaughn Johnson the person and iVaughn.com the business. This will mean Business Cards, Proposal Templates, Email Newsletters, and much added dedication toward obtaining a taste of the Freelance Lifestyle. I plan to blog and tweet more, but I also plan to change the ways in which I do both. Gone are the days of (after this one of course) where I blog about person feelings, ambitions, and/or stories. From this point forward this blog will be about the Internet as an Industry, and the Web as a Platform. I can assure you that in the near future this blog will not resemble its old self. And mind you if it remains the same, you can know I am not following up the resolutions described above.

The next step is taken at a more personal level. At the end of 2010 the guitar should no longer be a foreign instrument, but instead a hobby that shall travel with me everywhere. I’ve spent the past three years determined to learn how to play, but this year I have three past years of disappointment to motivate me. And lastly, I resolve to achieve a level of fitness I can be proud of. Drop the pounds, tone the muscles, and finally not be ashamed of how I look.

All of these things and more are my goals, my new ambitions, my new philosophy, for my new year.

Start From Scratch

The last thing you ever want to do is assume too much prior knowledge on the side of your audience. When beginning the presentation, take time to discuss the site as if you were speaking to a completely new user. This gives the audience a chance to either learn something they may have been previously unaware of or the chance to compare their thoughts and feelings about the site to those of their newly appointed web designer. In the end you may find that starting with a solid backstory can improve overall understanding among all parties involved.

Strengths And Weaknesses

It is very important to understand that while you may be there to redesign a site currently in dire disrepair, if presented as a put down, it will likely be received as a put down. And that’s never good for job security. Begin by identifying key strengths. In most cases there are bound to be strong attributes. If the site hadn’t ever experienced success originally than there would likely be no need for a redesign so try to point out as much as you can that the previous site has done correctly. You can then transition into the weaknesses. When starting to discuss weaknesses, take your audience into consideration. Many of the existing site’s features were likely either conceptualized, designed, or developed by the very people to whom you are speaking so use tact in explaining why something is considered a weakness.

The Fix

It is highly probable that in today’s fast paced business environment, many audience members are simply interested in the “How.” As in “I don’t really care what is right or what is wrong, we’ve hired you to fix it, so what is your plan?” That is why the most crucial point for any redesign presentation is the explanation of “The Fix.” That is, a short and sweet discussion of how you plan to improve their site. Many find it useful to pull from the list of weaknesses and to explain why the redesign will not suffer these same issues. Others see it’s yet another part of the interview process and feel compelled to prove themselves through a thurough explanation of why his or her ideas are in the best interest of the company. Whichever approach you take it is important not to force any design or concept on the group. The company has given you an oppurtunity to be brutally honest, and at some point you will owe that company the same favor.

The Demo

One of the final steps in effectively presenting a redesign is to provide and intriguing demo. Now a demo can be tricky to develop, this is the first time you will be showing off your design so for fear of complete push-back you wont be looking to get too heavy into coding the entire site. Start with a few simple pages that give the audience a good idea of how both the site and design will flow together. And remember to take your time when developing the demo, the audience will expect a working version, the last thing you want is a broken link popping up out of nowhere. My final advice when presenting a demo of your redesign is to have fun and be confident about it, after all in most cases nearly everything you’ve presented will have been your own idea. You literally own the product, why not figuratively own the demo [if you catch my drift].

To Sum It Up

To bring it all to a close, my final thoughts are simple. The web is an ever changing, incredible place, and as web designers and developers we are given the unique opportunity to participate in the Web 2.0 revolution. The next time you are given a redesign project, keep these tips in mind when at first presenting it, and you could be on your way to success.

So I am still unsure what caused me to first imagine a blog in this light, perhaps it was a preconceived notion brought on by early blogging solutions like LiveJournal and other online diaries, but it has recently come to my attention that this blog is very much like a personal log of my thoughts and much less an accurate representation of my life, or personality. Today I pledge to make a change, a change in the way I view blogging, a change in the I manage my blog, and a change in the way I view and interact with the infinite possibilities that make up the internet.

Mark my words…THE FUTURE OF iVaughn.com/blog/ WILL BE MORE FUN!!!

However, as it is nearly 1am EST as I write this very intriguing post, the fun will have to wait for another day. I need time to prepare my initial post. I’ll have a lot riding on this one.

Check back soon!